Startup by Doree Shafrir, review by Bruce Jacobs

What happens if you take a piece of Silicon Valley and drop it near Manhattan's Madison Square Park? In BuzzFeed culture writer Doree Shafrir's first novel, Startup, you get the same laid-back techie incubator open offices with nerf guns, iced coffee kegerators and lunchtime yoga classes--but you also get huddled sidewalk-smoking employees and four a.m. Uber rides to shotgun flats in Greenpoint. Hers is a funny, grittier New York version of kids in their 30s wearing fat do-not-disturb earphones while coding, Slacking, Tweeting and Instagramming to hustle a new app company from nowhere into that rarified billion-dollar unicornland.

Mack McAllister is the wunderkind founder/CEO of TakeOff, whose corporate motto is "Do good work, and the work will help the good." He's on the verge of a second round of a $500-million venture capital valuation that will raise him into the ranks of the big boys who can "buy a condo in Tribeca, marry a beautiful blonde publicist named Lauren or Whitney who would soon quit her job and have three perfect babies." But Mack's intense secret hookup with Isabel, his company's "Sales Hero" (aka v-p), threatens to undo him. He inadvertently texts her a dick pic outside of their usual ephemeral Snapchat sexting. Katya, a young edgy daughter of Russian immigrants trying to make it in serious journalism for TechScene, sees it at a networking bar party when Isabel carelessly leaves her phone while on a bathroom break. With a screengrab of the pic, Katya has a story that could take her from trolling endless tweet and retweet gossip and "into that scrum... with the quote or angle that no one else has found yet."

As Shafrir's story unfolds, it moves easily from the sendup of techie emoji, acronyms, and marketing and business palaver into the more tangled politics of startups. She dissects the male domination at the top, with Katya realizing, "They are just little boys and they can be little boys together." Shafrir also takes aim at the shallowness of "fun" jobs; as the oldest woman at TakeOff, with two children and an online keep-up-with-Park-Slope shopping jones, Sabrina wonders when work had to be happy, since "happiness was elusive, ephemeral, and in any case, not suited to life in New York City." Shafrir doesn't miss a lick and she's clearly having a good time. But Startup is more than entertainment--it pushes lots of the right buttons. 

Bruce Jacobs's review first appeared in Shelf Awareness. 

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ISBN: 9780316360388
Availability: Usually Ships in 1-5 Days
Published: Little Brown and Company - April 25th, 2017