Watermark Books and Cafe

Watermark Books & Cafe is pleased to welcome Simon Salt for a book talk and signing for "Social Location Marketing." 

"Social Location Marketing" is the book that creates understanding amongst marketers about how the newest trend in social media fits into their marketing mix. Packed with both enduring strategy, worked examples and case studies this book not only covers the current technology but also provides marketers with skills that transcend the shiniest new object, ones that can be applied to both the current apps and new ones as they appear.

"Social Location Marketing" offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you'll learn how to reach your key audiences and segments...craft and execute winning strategies on realistic budgets...measure activity and calculate ROI...avoid costly mistakes...and much more. Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits .

You'll Learn How To:

• Understand how social location marketing works and what it can (and "can't") do for your business
• Learn the surprising realities about who uses social location software
• Know your customers and their motivations-and build marketing plans around them
• Develop communities of customer advocates who'll work on your behalf
• Use games, competitions, time-limited offers, and other innovative approaches
• Successfully reach teens, tweens, women, or men
• Discover proven approaches for fashion, retail, hospitality, and restaurants
• Effectively handle criticism, and transform negatives into positives
• Preview brand-new social location tools, including Google Hotpot

Understand the privacy issues associated with social location marketing SIMON SALT is a key social media influencer who works with large brands and international PR companies. After participating in three succes1tups, he now leads his own marketing communications firm, whose client list includes Fortune(R) 500 companies. Salt is now conducting a Social Media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit, and SXSW 2011.

Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Paperback)

By Simon Salt

$26.24

ISBN-13: 9780789747211
Availability: Usually Ships in 1-5 days
Published: Que, 1/2011

Other Editions of this Title

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